The Hands Behind the Ritual

Bethany Elyse

For more than 15 years, I've had the privilege of helping women feel confident, beautiful, and fully themselves through bridal, editorial, and salon beauty.

My career began in 2009 and was shaped through extensive training with industry leaders including Toni&Guy, MAC, and Dior. Along the way, I served as an educator for Toni&Guy, training stylists in Austin and Houston while continuing to refine my own craft behind the chair.

Over the years, I've served hundreds of brides and had my work featured in The Knot, Southern Bride, and Destination I Do. Through those experiences, I discovered that the most meaningful part of my work isn't simply creating beautiful hair and makeup, it's creating an experience that allows women to feel calm, confident, and present in the moments they'll remember forever.

That's the heart behind Haus of Ritual.

I created Haus of Ritual to offer a more intentional bridal experience: one rooted in artistry, hospitality, and genuine care. My goal is simple: for every bride to feel grounded, luminous, and completely herself on her wedding day.

When I'm not serving brides on weekends, you'll find me behind the chair at The Good Company in downtown New Braunfels. I'm also a wife and mom of two boys, and someone who believes that beauty, like life, is best experienced with intention.

ARTISTRY REFINED SINCE 2009. GROUNDED IN NEW BRAUNFELS, TX SINCE 2021.

Our Story

Our Mission

We aim to deliver customized hair and beauty "rituals" for the modern bride and bridal party through high-end artistry and curated rhythms. We deliver a sophisticated, personalized hair & makeup experience that allows every woman to feel authentic and grounded during her most significant life moments.

Our Vision

To be the leading authority in intentional beauty, where professional bridal artistry meets a lifestyle of curated self-care and ritualistic education.

Begin Your Transformation

Request a bespoke consultation—our team would be honored to craft an experience attuned to your singular vision.